My practice sits at the intersection of design-led research and strategic innovation. Having started my career as a UX Designer, I have a deep appreciation for design and an in-depth understanding of how to translate key research findings into actionable design interventions. I've been fortunate to work in a diversity of spaces, both in-house and as a consultant, but regardless of my role I always bring a human-centered approach to the planning and development of user-friendly products and services. More than anything else, I believe close cross-disciplinary collaboration and an iterative approach to design leads to the most successful products.
Core Capacities
Qualitative Research
Conduct mixed-methods research (e.g. interviews, surveys and diary studies) and translate findings into actionable insights.
Workshop Facilitation
Leverage participatory design activities to guide the creative process, unearth tactic knowledge, and co-create solutions.
Service Mapping
Define customer-facing and backstage processes by mapping key touchpoints and their relationship to one another.
User-centered Design
Understand different stakeholder needs, motivations and painpoints to establish tailored solutions to real-world problems.
Strategic Positioning
Align with key business stakeholders to define the value of a product or service and ensure it fits into the market competitively.
Rapid Prototyping
Quickly build out concepts to test and learn from through wireframes, paper prototypes and interactive mockups.
Many of my strategy projects are confidential, but here’s a peek of some past work. If you want to learn more, or see more recent projects, please contact me.
Consumer Data Harmonization
Streamlining the data analysis process for sales and marketing teams of a F500 CPG company to help unearth key drivers quicker
Role: Lead Design Researcher
Team: Fractal Analytics
MSKCC’s Multicultural Outreach
Establishing MSK Cancer Center as a trusted name by bringing community health services directly to those in need.
Role: Design Strategist
Team: Design & Innovation Group
SF Planning’s
Parklet Program
Understanding the human and economic impacts of San Francisco’s famous micro-parks, “parklets”.
Role: Lead Design Researcher
Team: Openbox
What Went Wrong?
Reporting on Failed Aid
Using technology to ensure the perspectives of aid beneficiaries lead the discussion of impact evaluation.
Role: Co-founder + Design Lead
Team: Peter DiCampo + Anthony Langat